Rio Fronteras:
Fronterizo
Fronterizo is a bold tribute to the Arizona/Sonora region—where culture, style, and community converge. A project of Rio Fronteras, and more than a brand, it’s a movement that captures the heart and soul of the borderlands through striking visuals, authentic fashion, and the voices of those who call this place home. From the rugged desert to the vibrant cities, Fronterizo reflects a region shaped by resilience, creativity, and tradition. Every piece and every image tells a story, honoring the spirit of the borderlands with authenticity and pride.
Get Involved
The borderlands of Southern Arizona are a place of resilience, culture, and community—where people come together to support one another in the face of challenges. From humanitarian aid to environmental conservation, organizations across the region are making a real impact. They need bold, committed people like you. Whether you donate, volunteer, or spread the word, your actions matter. Step up, get involved, and be part of the movement to support justice, dignity, and sustainability in the borderlands.
About
The Arizona-Sonora region thrives in the rich identity of its people—truly binational, bilingual, and bicultural. Yet, in the face of a complex and ever-shifting border dynamic, there has been a lack of unity and cohesion. Fronterizo was born from the need for a central hub that celebrates and connects this region through powerful storytelling. Based in Tucson, Arizona, we capture the essence of the borderlands through photography, focusing on the U.S.-Mexico border, humanitarian efforts, and Latin America. With a passion for visual storytelling, we offer unique prints and are developing a photo book and a t-shirt line inspired by the landscapes, people, and culture that define our home.
